Where Have the Sports Stars Gone?

The reluctance of sports stars to get involved in celebrity activism in any sustained fashion has been a recurring theme of this blogger’s Celebrity posts. I have mentioned this issue in the past with reference to team stars: despite some notable exceptions this category – sports figures – have seldom been engaged in celebrity activism in comparison to personalities located in the world of movies and music.

But when examined against stars in individual sports such as tennis and golf – sports with high profile through Wimbledon and the US and British Opens – team players in fact do quite well.  At least in team sports we have clear exceptions, some of which we have profiled (Yao Ming, and the Barcelona football team) and others which deserve attention.

As this is a large topic I will isolate and examine independently the individual sports – tennis and golf – with tennis leading off, as we are in the midst right now of Wimbledon.

One name that represents major commitment is Maria Sharapova, who joined National Basketball Association icon LeBron James in 2007 to “Team Up Against Poverty” on a new UN Development Program advertisement.  The UNDP initiative was to raise support for achieving the eight Millennium Development Goals (MDGs). Well-known photographer Patrick Demarchelier photographed both stars in a striking series of UNDP campaign ads.

Given her embrace of a glamorous consumer-oriented life style her commitment to this UNDP initiative might seem surprising. Yet Sharapova’s role in this campaign is not as surprising as it might appear given her very poor origins.  In fact she was born in in Siberia, after her family fled the town of Gomel – now part of Belarus – in the wake of the 1986 Chernobyl accident.  Moreover, although living the American dream in Manhattan Beach (with a mega engagement ring from another NBA player, Sasha Vujacic) Sharapova’s commitment to her place of origin – at the center of the Chernobyl nuclear disaster seems completely genuine. Not only did she provide a UNDP video marking the 25th anniversary of the accident but she has donated money from her own personal foundation and made a UNDP sponsored trip in June 2010.

Sharapova, however, is an exception, largely, who stands out at among women players. But there is also Justine Henin, the now retired player from Belgium, who is a UNESCO Champion of Sport. And there are several others who are UNICEF National Ambassadors.

A similar situation exists among male tennis players, as the only star that jumps out (albeit at the top of the all time greats list) is Roger Federer, who became a UNICEF goodwill ambassador in 2006. In a welcome message the Swiss legend said: “It is our responsibility to connect with the real world beyond our sport, to use our fortune to make a difference in the lives of those who most need it.”

Cynics of course can say that Sharapova and Federer are in a position to take on these responsibilities, as they can balance this work with enormous commercial endorsements including those for luxury items (Tiffany among other things for Sharapova, Rolex for Federer). They also have the management teams to facilitate their celebrity matters.

Yet, whatever the motivations and support, Sharapova and Federer remain the exceptions that prove the rule. This exceptionalism is further emphasized by the fact that all of the athletes mentioned as celebrity activists (besides LeBron, who himself needs further attention) have been born outside of the United States.

As golf further attests, US distinctiveness highlights a decided lack of enthusiasm by individual sports celebrities getting involved in celebrity activism. I will scrutinize this in upcoming blog posts.

“The Iceberg Theory” of Global Governance – Seeing it Work

[Ed. Note – I apologize to all the loyal readers of Rising BRICSAM blog who have noticed the silence.  I think the “well” went a little dry after Deauville and the G8 Summit.  But we are back at it and hopefully such pauses will be few a far between ]

It is frequently forgotten that the Gx system – most notably the G20 Leaders Summit – is not just about leaders.  In fact there is a fair complement of personal representatives, ministers, other officials, IFIs and other IOs plus global regulators that make the Gx system work – or not.  I’ve called this enlarged structural view of global governance “The Iceberg Theory” of Global Governance.  This past week we’ve had two instances of work by these organizations – both reasonable steps forward but continuing alertness to the rhetoric quotient – worry that in the case in particular of the Ministerial Declaration of the G20 Agriculture Ministers, “Action Plan on Food Price Volatility and Agriculture” a product of the  meeting of the G20 Ministers on June 22nd-23rd may prove to produce more rhetoric than action.  Indeed readers are encouraged to review Jennifer Clapp’s and Sarah Martin’s rather more skeptical “Feature of the Week” at the Munk School Portal.

Some time ago we were alerted to the complex structures of global governance by the then Dean of Woodrow Wilson School of Public and International Affairs at Princeton University,  Anne-Marie Slaughter (After a stint in government as the head of policy planning, Anne-Marie has returned recently to Woodrow Wilson).   As she signaled to readers in her 2004 book, A New World Order a new structure of governance was being created in international relations:

Yet to see these networks as they exist, much less to imagine what they could become, requires a deeper conceptual shift.  Stop imagining the international system as a system of states – unitary entities like billiard balls or black boxes – subject to rules created by international institutions created by international institutions that are apart from, “above” these states.  Start thinking about a world of governments, with all the different institutions that perform the basic functions of governments – legislation, adjudication, implementation – interacting both with each other other domestically and also with their foreign and supranational counterparts.  States still exist i this world; indeed, they are crucial actors.  But they are “disaggregated.”

And the meeting – for the first time – of the Ministers of Agriculture of the G20 – is an evident transgovernmental meeting of the sort that Anne-Marie was writing about those years ago.  It also reflects what I have described as the Iceberg Theory of global governance institutions.  So below the Leaders Summit which at the moment is meeting annually only, there is is this enormous – what John Kirton of the G8/G20 Research Group at the Munk School – referred to years ago as the galaxy of global governance institutions hidden away generally below the Leaders Summit.

Now we are already alert to Sherpas and Yaks – the personal representatives of the leaders of the G20 – and  ministers of finance and central bankers.  These ministers meet periodically between summits to prepare policies and recommendations.  And the leaders have working groups that advance the policy work as well.  Leaders have also tasked others – for instance the IMF and the newly created Financial Stability Board (FSB) – to prepare regulatory policies and standards that the G20 leaders can ratify and implement or pass through to other international institutions.  It does appear to be indeed a galaxy of global governance decision making and the Leaders Summit contains a decision-making structure that is barely visible at the Leaders Summits.

One instance.  At the insistence of the host – France and its President Nicholas Sarkozy – put food security and food price volatility  – on the G20 agenda.  And on in a meeting earlier in the week the ministers released an Action Plan identified above.

Among the potential joint advances was an agreement to create an international agricultural market information system to try and deal with a shocking lack of knowledge of output and stocks data.  This lack of information is hypothesized to add to food price volatility.  Further there was agreement to also create a global a agricultural geo-monitoring initiative, an international research initiative for wheat improvement (IRIWI), a rapid response forum and an agriculture and security risk management toolbox.

The devil is of course in the detail and here critics rightly raise concerns over these announced initiatives – the Action Plan will be brought to the Leaders Summit in November.  These ministers left to the finance ministers market regulation.  Also, the key to the policy making is to be found in the annexes.  In these there are numerous invitations to institutions including the private sector actors to join in – read that as not yet agreement to have these entities participate.  And while AMIS is in some ways a key initiative, there is no commitment -unlike the Rapid Response Forum – to include as they put it – senior,  capital-based agricultural policy officials from the major producing, exporting and importing countries – read that as the ministries.  This lack of commitment is serious especially as a number of countries China, Russia and India notably have been reticent in disclosing stocks and output.  This lack of commitment and detail raises concern that the objectives may never be met.  ‘Detail is king’ here just as it is national policy making.

And detail appears to be what we can expect from the Basel Committee on Banking Supervision (BCBS).  It would appear that a consultative paper will be released to the FSB in July to deal with measures for globally systemically important banks, according to a June 25th press release from the Group of Governors and Heads  of Supervision (GHOS) the oversight body for the BCBS.  Thus we are likely to see what measures – additional reserves – systemically significant and globally systemically significant banks will be required to carry.  The measures once agreed upon and issued represent likely the most important banking reform measures since the outbreak of the global financial crisis.

Much good global governance work appears to be underway – largely hidden away.  But the ‘devil is in the detail’.

 

 

 

 

Is Bono MIA from the Gx Summits?

Among the diplomatic steps of the recent G8 summit held in Deauville, France last week (May 26-27) a significant gap in participation went unnoticed by media – the absence of Bono.

This celebrity blogger has attended a few G8s in my days and I appreciate the buzz the U2 lead singer received in the past when he attended a G8. At the Heiligendamm G8 in Germany in June 2007 Bono was everywhere.  He participated at a packed press conference with Bob Geldof and Kumi Naidoo from CIVICUS the umbrella civil society organization. He gave interviews with the BBC and other media. Finally he took centre stage at the Voice Against Poverty rock concert in Rostock.

Nor was Bono alone. With him came a large and skilled entourage of advisors from his organization ONE and other NGOs such as Oxfam.

And if you believe that Bono is only on the margins of the G8 think again. Unlike many of the G8 leaders, Bono gained a personal meeting with then US president George W. Bush (on top of earlier meetings UK prime minister Tony Blair and German Chancellor Angela Merkel). What impressed observers – including this celebrity blogger was how seamlessly Bono moved from being an outsider at the G8 to obtaining an insider status and then moved to become an outsider again.

The puzzle of his absence is accentuated by the fact that Bono has had close interaction with Carla Bruni, the wife of President Sarkozy who served as the host of the French G8.. Is it simply because he wants to return to the celebrity game without any diplomatic role attached? For in a strange staged juxtaposition Bono appeared not in Deauville but on the finale of American Idol in the same week a show he said he found “exciting” because it brought him to “the centre of pop culture.”

Before worrying that Bono had indeed grown fatigued by activism, worn down by constant lobbying and exposure to politicians though it is worth noticing how Bono and ONE are re-positioning away from the G8 and towards the G20.  It seems that Bono has decided that G20 is the place to be: increasingly the hub of economic diplomacy due to the inclusion of the BRICS and other big emerging states including Mexico which will host the G20 after France.

In what this celebrity blogger regards as a significant activity – more important than even American Idol even – Bono met with President Calderon of Mexico on May 11 just weeks before the G8 to ask him to make the fight against poverty central to the G20 agenda.   Speaking after the meeting, Bono said: “Next year Mexico will chair the G20, the annual get together of the most powerful leaders on the planet. Obama, Hu Jintao, Sarkozy, Angela Merkel, Jacob Zuma, Dilma Rouseff, they’ll all be flying in.  By the time they fly out, we want them to have agreed specific decisions, which we know will save and transform lives in the poorest parts of the world.  As the host, President Calderon will set the agenda.  I asked him to persuade the G20 to take bold action on the fight against corruption globally, on improving healthcare, and on boosting agriculture around the world.

And to accent the fact that this was a strategic choice, ONE’s organizational capacity moved into high gear as well. Oliver Buston who did a lot of the work behind the scenes for the Heiligendamm G8 has now become ONE’s Central and South America Director.

Far from being a sign of fatigue, Bono’s choice of appearance sends a signal about the shift in the global calculus of power. Although absent from the Deauville G8, he has not gone missing in action. Bono has simply changed summits.  It is the G20 now.

The Continuing Question

So Deauville has come to end; on to the G20 in Cannes on November 4th-5th 2011.  But the continuing question here at the International Media Center, and among some of the delegates is – why the G8?  What is the added value and consequences of G8 discussions; what is the relevance and scope of the G8 agenda?  More pointedly – why hold a G8 meeting separate from a meeting of the G20 leaders?

Assessing the Deauville declaration the answer appears evident.  The strongest statement of the G8 leaders  – and critically including the the Russian president – we’ll see if Prime Minister Putin will go along – says:

Qaddafi and the Libyan government have failed to fulfill their responsibility to protect the Libyan population and have lost legitimacy.  He has no future in a free, democratic Libya.  He must go.

This statement could not have been concluded I anticipate at a G20 conclave.  Beyond that the G8 leaders focused on a number of critical peace and security issues including a commitment to the extension of the Global Partnership against the Spread of Weapons and Materials Destruction launched in 2002 – focused on the destruction of nuclear weapons in the former Soviet Union – but now focused on: nuclear  and radiological security, bio-security, scientist engagement, and facilitation of the implementation of UN Security Council Resolution 1540 on the trafficking of WMD by  terrorists  Extension of funding needs still is required along with securing new partners but the commitment is a significant step in the global efforts in anti-proliferation.

These two elements of the peace and security agenda – the accepted mandate of the G8 suggest the dilemma inherent in identifying the areas of G8 competence.  Libya and the democracy process in the Middle East probably could not usefully be addressed in the larger G20 leadership – as noted earlier.  But the proliferation questions could very easily be dealt with in the larger leadership forum.  Many of the near economic issues – like economic promotion in the Middle East etc., probably could also be addressed there.

Then why the split.  Well obviously it is partly historical.  The G8 has existed as a global governance institution for some time.  And international organizations are seldom killed off.  But there is more apparently.  Liz Alderman of the NYT summarized views from some of the  the G8 leaders at Deauville (“Group of 8 Pledges to Aid Egypt and Tunisia”,  NYT May 27, 2011)

But in their closed-door discussions, the G-8 members agreed that while emerging markets, especially China, were beneficial to global growth, they were not ready to take on a leadership role in major global issues, the diplomats said. Indeed, the G-8 members said emerging markets still needed to assume greater discipline and play more by the rules of the international frameworks they wish to influence, the diplomats said.

It is both unclear who said this – and indeed about whom.  We know China is positive about the G20 – and participating there.  We are confident most of the other leaders hold similar views.  But we also know that China, for example, does not want to expand the mandate of the G20.  And I have suggested elsewhere that China is still a part-time global leader. It would seem that other G8 leaders and their officials still question the willingness of G20 leaders to step up to take greater leadership.

For many – leaders included – this confirms the gap and the global governance deficit.

The Growing Domestic Constraint

The challenge to G8 leadership today – apparent here in Deauville at the G8 leaders summit – is not only the rise of the large emerging market economies – India, Brazil, China, etc., – but the growing constraint of domestic publics – on the leaders who are here in this Normandy summit location.  As Philip Stephens of the FT suggests in his column:

The demand for a strategic perspective is colliding ever more frequently with the day-to-day pressures of domestic politics. … The challenge is to square the enlightened internationalism that slips easily into a communique with a mood among electorates that has been turning against the notion of global interdependence.

The limits of collaboration are evident at this G8 summit meeting – most notably in providing economic support for the emerging democracies in the Middle East and North Africa (MENA).  The G8 will in their declaration announce the Deauville Partnership.  This partnership is built on two pillars – a political process that will support the democratic transition and foster government reforms; and an economic framework to encourage sustainable and inclusive growth including the creation of jobs especially for the young.

But the real question is the offer of economic and development support including from the multilateral development banks, the IFIs and bilateral support.  And it is in the bilateral support you can see the growing domestic constraints.  The US to this point has offered $1 billion in debt relief and a guarantee of another $1 billion in loans for Egypt.  The EU Commission has announced an extra $1.75 billion – from its neighborhood policy.  The UK is offering $180 million over four years including around $15 million a year to to promote democracy.  It is still  unclear what other G8 countries will offer new monies for Egypt and Tunisia and also others.

These numbers, if correct tell their own story. These are not fulsome amounts. And while the G8 leaders went out of their way to argue the summit was not a pledging session these numbers are paltry.  There is no appetite among the leaders of the G8 to be seen to advancing large sums of money for the Arab Spring while debt, budget cuts and unemployment dominate the domestic agenda.

 

 

Local or Global

Notwithstanding the mandate (?) the G8 – or more likely the G7  leaders – expressed concern over the consequences of a continuing debt crisis in Europe especially in Greece.  Apparently President Obama raised concern over the decline of the euro and the possible impact on US exports.

The Greek debt crisis highlights two features of the current global governance system.  First – and possibly rather obviously – the debt crisis in Greece reminds us how integrated the global economy is.  Debt in Greece impacts interest rate spreads in other European  countries namely the other PIIGS – Portugal, Ireland, Italy and Spain raising concern over their own significant debt loads.  And with American concerns over exports there is a corresponding concern in Europe over the sustainability of the debt load in the United States.

The second – maybe less obvious feature of the crisis – seems to suggest the opposite of this tight interdependence  – where should the locus of  debt resolution lie. The Europeans have involved the IMF in the debt crisis.  The IMF has much experience in dealing with debt and the threat of sovereign default.  But the IMF should not be drawn in to guarantee Greek debt.  For the nub of the Greek debt problem is the unwillingness of the Europeans – principally the French and the Germans – to reschedule Greek debt.   The problem is political.  The  Europeans have put off resolving the rescheduling of the Greek debt. Dealing with this problem requires the institutions holding the debt – mainly French and German banks – to take a “haircut”.  Thus the Greek debt issue is principally a European one.  Neither the G8 states – nor the G20 states – or the IFIs, need to be dragged into financially supporting this European debt problem.

Let’s not turn the IFIs and others into the Irish government saving the Irish banks from rescheduling.

One Conspiracy Theory Too Many

These last few weeks have seen more than one fall from grace for prominent men. There is a serious competition for who has fallen the fastest! Under normal circumstances ex-California Governor Arnold Schwarzenegger would grab the prize. In a unique script, Maria Shriver went on the Oprah show to tell her side of the drama  – a story worthy of a Jackie Collins novel.

Yet, having been in Paris for the last few days, the Schwarzenegger story is totally overwhelmed by the Dominique Strauss-Kahn or DSK story.  This is a scandal that reverberates well beyond just the $3000 hotel room in NYC:  serious implications for the running of the IMF; the spillover of the debt crisis in Greece and other European countries; and the impact of one of the scandals on presidential politics in France.

The DSK story can be framed as an elite controversy, complete with a supportive wife (Anne Sinclair) who is a celebrity in France in her own right. But the controversy also reveals societal attitudes: whether described as an accusative or abuse of power theme; or a defensive – “he was framed by some unknown forces” – theme.

But in Europe these serious moral missteps have a competitor. This is the scandal of a Manchester United player who reputedly not only had an affair with a minor celebrity but tried to have his lawyers gag the UK media from publishing the allegations, only to be ‘outed’ by thousands of Twitter feeds – an interesting twist itself given the attention supposedly of the G8 on the Internet.

The magnitude of this story is enlarged by the fact that Manchester United is playing in the Champions League Final this weekend against Barcelona. What jumps out for this Celebrity blogger is the fundamental difference between the two teams in terms of image projection. Before turning to AON in 2009 – a large insurance company – Manchester United was sponsored by AIG – another large insurance company and one the biggest ‘stars’ of the 2008 financial crisis.

Barcelona by contrast has UNICEF on the team jersey. This has led to some jibes by other teams about the advantages of this ‘good guy’ status – an attitude most recently expressed by the Real Madrid manager Jose Mourinho’s – who alleged that the UNICEF sponsorship led the European football association to favor Barcelona.  This conspiracy view (no less that in the DSK case) appears to this Celebrity blogger as rather ridiculous! Support for a UN organization and worthy causes should be applauded. However, even Barcelona may suffer a fall from grace as its sponsorship by UNICEF runs out next year.

Another Priority Topic

It wasn’t on the original agenda – again.  But it has gripped discussion – okay maybe gossip –  here at the international media center (IMC): the nomination of Christine Lagarde for the IMF top post and whether this nomination is a “slam dunk” or will the newly emerging states resist the European effort to name her the managing director.

The G8 leaders are in a bit of box.  The calendar is not in their favor.  If this were a G20 assemblage as opposed to a G8 summit, there would be less of a dilemma.  Leaders would then include China, Brazil and India especially but also Korea, Indonesia and Turkey – newly emerging market states.  A public statement in such a meeting, were it to come, would represent a broader expression of opinion and policy than is possible at the G8 with only the traditional leaders in attendance.

But there is no G20 meeting.  It is a G8 gathering of leaders and the host is France. Needless to say President Sarkozy is a strong advocate for the accession of Lagarde.  And there is little doubt that the host will seek to encourage a statement of support for her.

Such a statement would be a mistake I fear.  There is strong sentiment in the large emerging market countries that alternative nominations – including those from the emerging market countries – such as Augustin Carstens,  the Mexican central bank head, Trevor Manuel former finance minister of  South Africa and Tharman Shanmugaratnam, the current finance minister of Singapore – be promoted.  These countries do not want to simply accede to the French effort to promote the current finance minister of France.

The bottom line – a collective expression of G7/8 support would appear to sanction “same old; same old”.  The G7/8 should avoid this even if Largarde is the right candidate – at least for now.

Looking for a Purpose – The Search in Deauville

Well my colleagues David Bosco from Foreign Policy at the Multilateralist and Stewart Patrick from the new Internationalist at Council of Foreign Relations – have suddenly discovered that the G8 is upon us.Stewart has decided that notwithstanding its “declared death” in 2009 – lo it is still here.  He ends his post this way:  “But the Deauville agenda suggests there is life in the ole G8 yet.”

Well I beg to differ as the title would suggest.  The French have just released for the Summit – nothing like being here may I add – and it is gorgeous here in Deauville – the  priorities for this G8 Summit.  The old priorities were:  Innovation and Green Technology, African Development and Peace and Security including Afghanistan and other crisis points.  In the most recent release  the identified top 3 priorities are the Arab Spring, the progress of democracy in Africa and the Internet.

Furthermore  – and for good measure – the French hosts have declared that the Summit will start with an expression of solidarity for Japan and the leaders will draw lessons from the disaster at Fukushima – the debate over nuclear safety. Finally, the Leaders will discuss the global economic situation and the major political issues.

Obviously there is great flux in international relations and the French are trying to respond to a moving target.  But if the Priorities can be altered like this the question is did the French and the G8 have significant matters in their “gun sites” earlier.

This feels like a Summit looking for a reason.

Looking for Just the Right Royal Charity

Two major events confirm the star power of the British Royal Family. The first, of course, was the glamorous wedding of Prince William and Kate Middleton (with major support from Prince Harry and Pippa, Kate’s younger sister), an event that is still powering the output of the global soft media. The second event is upcoming.  This is first state visit by a serving British monarch to Ireland since independence in 1921. As one noted professor of Irish history told the Financial Times, the image of the Royals is no long that of an agent of coercive but celebrity power: “My students don’t associate the monarchy with the Northern Island Troubles, they think of the royal family as pop stars.”

Yet, despite this apparent transformed image of the Royal Family, it is interesting to see how connected with state institutions are many of the philanthropic interests of even these younger generation of Royals. The list of charities Will and Kate identified for possible donations in the context of their wedding included: Combat Stress, Bereavement Care for Children of Forces’ Families, Household Cavalry Benevolent Fund, Irish Guards Appeal, Army Widows Association, and the Royal Air Force Benevolent Fund. Harry, William’s younger brother is well known for his support of Help For Heroes, a charity aimed at helping injured service personnel returning from Iraq and Afghanistan.

Yet the extended list reveals the hybrid nature of the young Royals concerns –  a mix that demonstrates very strongly the fact that they are influenced not only by state interests but also by the non-conformist interests made so identifiable by their mother – Princess Dianna.

After her divorce from Prince Charles, Princess Di’s aim was to become a roving goodwill ambassador for Britain – a role she played on a few well-publicized trips to Argentina (1995) and Pakistan (1996). However, the conservative establishment was never going to allow Diana to perform in this fashion, fearing that she would act as a “loose cannon”.

Shut out of official diplomacy, Princess Diana found the perfect role for herself on the anti-personnel landmines campaign working with the Red Cross and the HALO Trust. The 1997 pictures of Princess Diana on the front lines of this campaign in Angola serve as an iconic moment in celebrity diplomacy.

Prince Harry lists the HALO Trust as one of the charities he supports. William follows in his mother’s footsteps in a number of causes, including taking on the position as the Patron of Centrepoint, the UK’s leading homelessness charity.

The big question that this guest blogger asks is whether the young Royals can achieve a balance between their state connected activities and a more diverse community-oriented form of engagement? Or, will the Royals be unable to maintain a reasonable balance?

Given the extent of the star power of the Royals, the trajectory of their choices will have a decided spillover effect into the wider world of celebrity activism.